Arabian Travel Market (ATM), the center of interest for the travel and tourism landscape of Middle East, which will take place at the Dubai World Trade Centre (DWTC) on May 16th and will continue till 19th, 2021. It will be organizing a Hotel Summit on May 18th.
The event will deal and discuss on the trends and the main drivers that will support the recovery of the hotel sector of the Middle East, as the vaccine rollout gathers impetus and herd immunity takes effect.
To quote Danielle Curtis, Exhibition Director ME, Arabian Travel Market, “According to STR data, the Middle East region was a top performer globally during 2020, with average occupancy of 45.9%. One of best performing countries was the UAE with an average occupancy of 51.7% and an average daily rate (ADR) of $114.”
“Although these figures were 29.3% & 16.5% down Y-on-Y, given the challenges presented by the pandemic, it is a remarkable achievement and proves just how resilient the hotel sector is in the UAE and wider Middle East.”
“Furthermore, if we drilldown on these figures, ADR in Fujairah and RAK actually rose last year by 7% and 1% respectively, compared with 2019 and over the New Year’s celebrations hotels in Dubai were running average occupancies of 76% with an ADR of $300.”
“I am certain that many hoteliers in the Middle East are now preparing for a V-shaped recovery, especially with the successful rollout of the vaccine and the ensuing herd immunity,” added Curtis.
More positives can be drawn from a YouGov luxury survey that was conducted lately and it revealed that over half (52%) of the respondents have explained that they were planning to take a domestic holiday or staycation this year and n additional 25% were keen to make a business trip, either domestically or internationally, with only 4% having no plans to travel anywhere in 2021.
“Moreover, UK Prime Minister Boris Johnson has also indicated that British nationals maybe allowed to travel without any restrictions as soon as June 21st, which, given their close ties, would be a major boost for business and leisure travel throughout the Middle East,” added Curtis.
At first, two sessions will be arranged at the Hotel Summit on ATM’s Global Stage. The first will talk about hotel’s changing roles like workations and expectation change of guests and the second discussion will talk about the issue of improving the hospitality experience, while introducing technological innovation.
Expert panelists will include Marloes Knippenberg, CEO, Kerten Hospitality, Mark Kirby, COO, Emaar Hospitality, Jose Silva, CEO, Jumeirah Group, Guido De Wilde, Chief Operating Officer, Marriott International in the Middle East and Stefan Leser, CEO, Langham Hospitality, amongst others.
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